Our Mission
Mobilizing Your
Organization
The modern world rewards organizations that can react agilely to changing conditions. This ability is made, not born. People are more willing to internalize changes when they understand not just what is expected of them, but why. And that requires mobilizing the members of an organization and moving them to action.
Change initiatives that fail to engage emotions are destined to fail. Think about any successful political campaign. Do you believe that Martin Luther King Jr. would have won so many hearts and minds if he’d just sent out a memo with a dry, rational plan? Probably not...
We lay the groundwork that makes mobilization possible — through creativity, rationality and empathy.